E-commerce landing page examples that helps to convert like crazy
“Create a landing page for a campaign”
You may have heard this advice from your marketing manager, your advertising agency, and your digital growth manager as the owner of an ecommerce business. But what makes a landing page with a good conversion rate, you must be wondering?
In this article, we’ll highlight many ecommerce landing page optimization mistakes made by business owners. We’ll also discuss practical ways to increase the conversion rates of your landing pages.
What is a landing page?
A landing page is a website page that serves a specific aim, which is to turn visitors into leads. Obtaining more leads is the goal of all landing page types, notwithstanding their diversity.
Landing pages include lead forms that request visitors’ contact information in exchange for an offer, often known as something of value.
You could want to draw some cues from some of the top ecommerce landing pages currently produced in order to improve as an eseller.
A well-designed and optimised e-commerce landing page can significantly increase conversion rates.
This is due to the fact that landing pages are crucial for e-commerce.
Here are a few explanations:
Advantages of an Optimized Ecommerce Landing Page
While one out of every four online buyers may start their travels on a product landing page, the majority aren’t prepared to make a purchase right away.
When considering average page views, conversion rates, and income generated, it is clear why the other landing page kinds perform better.
Figure 1 Benchmark: E-commerce landing page
(Source: https://instapage.com/blog/tonal-fitness-ecommerce-landing-page)
Video landing pages, subscription-based pages, or those that encourage users to call a sales representative are examples of the “other” when referring to landing pages.
The objective of a product page is to educate visitors and introduce them to your product and brand, even if it is designed to appeal to the bulk of your audience and draw interested shoppers.
Figure 2 Source:https://www.crazyegg.com/blog/ecommerce-product-pages/
Additionally, links to other sites on your website are frequently found on product pages.
Ecommerce landing pages stand alone and are designed to persuade visitors to complete a specific action, such as making a purchase, downloading something, filling out a form, or making a phone call.
The greatest e-commerce landing pages are able to increase lead generation, conversions, and return on investment.
Why do well-done landing pages work so well? Because effective landing pages are tailored, intensely focused on visitor purpose, and compelling to the point where conversion of the visitor is a foregone conclusion.
Interesting Ecommerce Landing Page Stats
For e-commerce landing pages, the typical conversion rate is 2.8%. About 8.8 page visits on average are received by the average pages.
If your goal is to match or surpass the national average, those can serve as your benchmarks.
You can see that these statistics for “other” e-commerce pages significantly outperform those for Product Detail Pages, or PDPs.
Figure 3 Source:https://info.monetate.com/rs/092-TQN-434/images/EQ1-2018_First-Impressions.pdf
Additionally, ecommerce landing pages tend to keep visitors on the website longer because 72% of visitors are more inclined to leave after arriving at a product page.
Ecommerce landing pages may take your company to new heights even though product pages are very important.
So that you can get these kinds of numbers for your e-commerce business, let’s examine the qualities of a strong landing page.
A Clear Call-To-Action (CTA)
Every landing page should have the sole objective of persuading the user to take action. A straightforward, well-defined Call-To-Action (CTA) will help you convert, whether that action is contacting you, downloading a material, or making a purchase.
Separation of Content Sections
A landing page should have space for each component to breathe. Backgrounds and images can be utilised to provide visual separation in addition to white space. Users won’t be overloaded or diverted during their visit as a result of this. With the aid of anchor navigation, single-page websites make excellent use of this to provide each new section a distinct separation from the previous one.
Clean and Concise Text
Your chances of success are increased if people can read and understand the content on your landing page. Utilize legible fonts with adequate line height and letter spacing. Additionally, it’s a good idea to avoid using long blocks of text. Straightforward content is more effective and simply looks better.
Use of Visual Information
In addition to using concise text, graphics can play a significant role in defining your entire message. This might take the shape of an infographic, diagram, chart, or snapshot with a caption. This kind of visual aid conveys the message frequently far more effectively than just text.
Appealing Color Schemes
The choice of colour is undoubtedly a matter of subjective taste. But it’s important to note that a landing page can be simpler to use and comprehend if colour is used in a user-friendly manner. Simple approaches to improve UX include employing high contrast ratios and colour coding navigational components.
10 ecommerce landing pages that convert
Now that we understand the fundamentals, let’s look at ten firms’ use of landing pages to turn surfers into customers.
Brooklinen
With a banner giving a special discount on their first transaction, this landing page from Brooklinen does an excellent job of persuading customers to make a purchase. They add a countdown timer on it, which adds to the sense of urgency.
Significant aspects of this page –
- The duvet cover is beautifully photographed. Viewers can see how it appears both on its own and in a space.
- Offers social proof by displaying images of actual customers.
- Offers a comparison chart for each of their items so that customers may choose wisely.
Regatta
Regatta employed an instructional design for this landing page to emphasise the adaptability and user-friendliness of their mixers. This page is attractive and offers helpful information thanks to its fantastic graphics and a large amount of social proof.
- The top banner displays numerous accolades to offer a tonne of social proof.
- Pricing comparison to demonstrate the low cost of the product in relation to a bar drink and cocktail in a can.
Waterdrop
The Lucy Smart Cap landing page by Waterdrop employs gorgeous graphics to highlight all of the capabilities of the new product. The page has a nearly future vibe to it, giving customers the impression that they are purchasing cutting edge goods.
Highlights of the page include:
- a sleek, minimalist design,
- images and videos showcasing the product’s various benefits, and
- a single, obvious CTA.
Beardbrand
The video and writing on this landing page from Beardbrand are amusing. Additionally, it has captivating graphics that give the page a rich appearance overall.
Highlights on the page include:
- Stunning copy that appeals to the audience
- Offers $10 off of future purchases to entice customers to make a purchase.
- enables customers to experience each aroma before making a purchase
- It is simple to use on a mobile device
Kravebeauty
The landing page for KraveBeauty increases credibility and trustworthiness by emphasising social proof. The company has a substantial review area as well as videos and reviews from genuine TikTok accounts.
Highlights on the website include:
- Using vibrant, young colours and fonts to make the page stand out;
- Including a video on how to use the product; and
- Emphasizing the serum’s advantages and the potency of its ingredients.
Mikayla nogueira X Glow Receipe
Together with influencer Mikayla Noguiera, Glow Recipe developed a landing website that features stunning images and inspiring messages.
Highlights on the page include:
- Shows the amount of reviews for each product (550 reviews)
- Includes pictures of Mikayla using the product along with her own words
- Features prominent CTA buttons
- Offers a 10% discount at the bottom of the page
Summer Water
Summer Water launched a new landing page as they announced the opening of their new online store through an email campaign. The page created a significant impression with its quirky typography and eye-catching pictures.
Highlights of the page include:
- A quirky and entertaining video in the banner;
- Interesting and eye-catching product images;
- A substantial section of images from their Instagram account, each of which has been made shoppable;
- A prominent section for subscribing to email updates and finding the product in stores.
Aimee Song Creator Collab
The first-ever home and lifestyle collaboration between Aimee Song and 14 of her favourite Etsy merchants is featured on this landing page. The page does an excellent job of showing the different products with a minimalist and natural vibe.
Highlights on the page include:
- A banner at the top of the page with expertly taken product images and pricing information
- A prominent quote from Aimee praising the designers’ talent
- A division of the collection by noting that certain items are “For the nursery”
- A combination of eye-catching visuals, including vibrant photos and brief engaging videos so visitors can see the products from a variety of perspectives
Athletic Brewing Co
Athletic Brewing released a limited-edition Irish Red Ale for St. Patrick’s Day. The landing page does a fantastic job of highlighting the natural ingredients and flavour characteristics of the beer using simple and succinct content.
Highlights of the page include:
- Sleek design to avoid overwhelming visitors with information and images
- Encourages customers to spend more by including a section showcasing additional items typically purchased with the Irish Red Ale
- Makes it so that customers can see the ingredients and quality of the beer at a glance
- Incorporates reviews on the product information and displays the discount members receive on it
Exlval
“Create a landing page for a campaign”
You may have heard this advice from your marketing manager, your advertising agency, and your digital growth manager as the owner of an ecommerce business. But what makes a landing page with a good conversion rate, you must be wondering?
In this article, we’ll highlight many ecommerce landing page optimization mistakes made by business owners. We’ll also discuss practical ways to increase the conversion rates of your landing pages.
What is a landing page?
A landing page is a website page that serves a specific aim, which is to turn visitors into leads. Obtaining more leads is the goal of all landing page types, notwithstanding their diversity.
Landing pages include lead forms that request visitors’ contact information in exchange for an offer, often known as something of value.
You could want to draw some cues from some of the top ecommerce landing pages currently produced in order to improve as an eseller.
A well-designed and optimised e-commerce landing page can significantly increase conversion rates.
This is due to the fact that landing pages are crucial for e-commerce.
Here are a few explanations:
Advantages of an Optimized Ecommerce Landing Page
While one out of every four online buyers may start their travels on a product landing page, the majority aren’t prepared to make a purchase right away.
When considering average page views, conversion rates, and income generated, it is clear why the other landing page kinds perform better.
Figure 1 Benchmark: E-commerce landing page
(Source: https://instapage.com/blog/tonal-fitness-ecommerce-landing-page)
Video landing pages, subscription-based pages, or those that encourage users to call a sales representative are examples of the “other” when referring to landing pages.
The objective of a product page is to educate visitors and introduce them to your product and brand, even if it is designed to appeal to the bulk of your audience and draw interested shoppers.
Figure 2 Source:https://www.crazyegg.com/blog/ecommerce-product-pages/
Additionally, links to other sites on your website are frequently found on product pages.
Ecommerce landing pages stand alone and are designed to persuade visitors to complete a specific action, such as making a purchase, downloading something, filling out a form, or making a phone call.
The greatest e-commerce landing pages are able to increase lead generation, conversions, and return on investment.
Why do well-done landing pages work so well? Because effective landing pages are tailored, intensely focused on visitor purpose, and compelling to the point where conversion of the visitor is a foregone conclusion.
Interesting Ecommerce Landing Page Stats
For e-commerce landing pages, the typical conversion rate is 2.8%. About 8.8 page visits on average are received by the average pages.
If your goal is to match or surpass the national average, those can serve as your benchmarks.
You can see that these statistics for “other” e-commerce pages significantly outperform those for Product Detail Pages, or PDPs.
Figure 3 Source:https://info.monetate.com/rs/092-TQN-434/images/EQ1-2018_First-Impressions.pdf
Additionally, ecommerce landing pages tend to keep visitors on the website longer because 72% of visitors are more inclined to leave after arriving at a product page.
Ecommerce landing pages may take your company to new heights even though product pages are very important.
So that you can get these kinds of numbers for your e-commerce business, let’s examine the qualities of a strong landing page.
A Clear Call-To-Action (CTA)
Every landing page should have the sole objective of persuading the user to take action. A straightforward, well-defined Call-To-Action (CTA) will help you convert, whether that action is contacting you, downloading a material, or making a purchase.
Separation of Content Sections
A landing page should have space for each component to breathe. Backgrounds and images can be utilised to provide visual separation in addition to white space. Users won’t be overloaded or diverted during their visit as a result of this. With the aid of anchor navigation, single-page websites make excellent use of this to provide each new section a distinct separation from the previous one.
Clean and Concise Text
Your chances of success are increased if people can read and understand the content on your landing page. Utilize legible fonts with adequate line height and letter spacing. Additionally, it’s a good idea to avoid using long blocks of text. Straightforward content is more effective and simply looks better.
Use of Visual Information
In addition to using concise text, graphics can play a significant role in defining your entire message. This might take the shape of an infographic, diagram, chart, or snapshot with a caption. This kind of visual aid conveys the message frequently far more effectively than just text.
Appealing Color Schemes
The choice of colour is undoubtedly a matter of subjective taste. But it’s important to note that a landing page can be simpler to use and comprehend if colour is used in a user-friendly manner. Simple approaches to improve UX include employing high contrast ratios and colour coding navigational components.
10 ecommerce landing pages that convert
Now that we understand the fundamentals, let’s look at ten firms’ use of landing pages to turn surfers into customers.
Brooklinen
With a banner giving a special discount on their first transaction, this landing page from Brooklinen does an excellent job of persuading customers to make a purchase. They add a countdown timer on it, which adds to the sense of urgency.
Significant aspects of this page –
- The duvet cover is beautifully photographed. Viewers can see how it appears both on its own and in a space.
- Offers social proof by displaying images of actual customers.
- Offers a comparison chart for each of their items so that customers may choose wisely.
Regatta
Regatta employed an instructional design for this landing page to emphasise the adaptability and user-friendliness of their mixers. This page is attractive and offers helpful information thanks to its fantastic graphics and a large amount of social proof.
- The top banner displays numerous accolades to offer a tonne of social proof.
- Pricing comparison to demonstrate the low cost of the product in relation to a bar drink and cocktail in a can.
Waterdrop
The Lucy Smart Cap landing page by Waterdrop employs gorgeous graphics to highlight all of the capabilities of the new product. The page has a nearly future vibe to it, giving customers the impression that they are purchasing cutting edge goods.
Highlights of the page include:
- a sleek, minimalist design,
- images and videos showcasing the product’s various benefits, and
- a single, obvious CTA.
Beardbrand
The video and writing on this landing page from Beardbrand are amusing. Additionally, it has captivating graphics that give the page a rich appearance overall.
Highlights on the page include:
- Stunning copy that appeals to the audience
- Offers $10 off of future purchases to entice customers to make a purchase.
- enables customers to experience each aroma before making a purchase
- It is simple to use on a mobile device
Kravebeauty
The landing page for KraveBeauty increases credibility and trustworthiness by emphasising social proof. The company has a substantial review area as well as videos and reviews from genuine TikTok accounts.
Highlights on the website include:
- Using vibrant, young colours and fonts to make the page stand out;
- Including a video on how to use the product; and
- Emphasizing the serum’s advantages and the potency of its ingredients.
Mikayla nogueira X Glow Receipe
Together with influencer Mikayla Noguiera, Glow Recipe developed a landing website that features stunning images and inspiring messages.
Highlights on the page include:
- Shows the amount of reviews for each product (550 reviews)
- Includes pictures of Mikayla using the product along with her own words
- Features prominent CTA buttons
- Offers a 10% discount at the bottom of the page
Summer Water
Summer Water launched a new landing page as they announced the opening of their new online store through an email campaign. The page created a significant impression with its quirky typography and eye-catching pictures.
Highlights of the page include:
- A quirky and entertaining video in the banner;
- Interesting and eye-catching product images;
- A substantial section of images from their Instagram account, each of which has been made shoppable;
- A prominent section for subscribing to email updates and finding the product in stores.
Aimee Song Creator Collab
The first-ever home and lifestyle collaboration between Aimee Song and 14 of her favourite Etsy merchants is featured on this landing page. The page does an excellent job of showing the different products with a minimalist and natural vibe.
Highlights on the page include:
- A banner at the top of the page with expertly taken product images and pricing information
- A prominent quote from Aimee praising the designers’ talent
- A division of the collection by noting that certain items are “For the nursery”
- A combination of eye-catching visuals, including vibrant photos and brief engaging videos so visitors can see the products from a variety of perspectives
Athletic Brewing Co
Athletic Brewing released a limited-edition Irish Red Ale for St. Patrick’s Day. The landing page does a fantastic job of highlighting the natural ingredients and flavour characteristics of the beer using simple and succinct content.
Highlights of the page include:
- Sleek design to avoid overwhelming visitors with information and images
- Encourages customers to spend more by including a section showcasing additional items typically purchased with the Irish Red Ale
- Makes it so that customers can see the ingredients and quality of the beer at a glance
- Incorporates reviews on the product information and displays the discount members receive on it
Exlval
The landing page of Exlval demonstrates a great job of implementing clear and concise information regarding why you need services of digital marketing. Following are some of the main highlights of this page –
- Application of bright and youthful colors and combination as well as fonts to make the page stand out.
- Clear demonstration of the reasons why organization does not get results and how Exlval will address this issue.
- Appropriate information regarding the services provided by company
- Information regarding the clients and their reviews as well.
- A clear CTA.
Conclusion
The most effective e-commerce landing pages are eye-catching, laser-focused, and customised for a particular customer profile.
The pages frequently lack a menu, although occasionally they do.
Each image is of the best quality, pertinent to the visitor’s interests, and created with the intention of maintaining visitors’ faith in the speedy resolution of their issues.
The finest ecommerce landing pages are able to generate more leads, conversions, sales, and income than product landing pages by providing a single focus and one or more CTAs.
You need to get to work after keeping everything in mind. Get to work creating responsive ecommerce landing pages for your audience.
To increase your conversion and manage a prosperous online business, start using these ecommerce landing page examples. You are free to copy these page components or get ideas from them to make your own versions.
Additionally, you should check out Exlval if you want to build ecommerce landing pages that convert well. You can quickly and easily develop stunning, optimised landing pages with Exlval that will help you raise your conversion rate and improve sales.
The landing page of Exlval demonstrates a great job of implementing clear and concise information regarding why you need services of digital marketing. Following are some of the main highlights of this page –
- Application of bright and youthful colors and combination as well as fonts to make the page stand out.
- Clear demonstration of the reasons why organization does not get results and how Exlval will address this issue.
- Appropriate information regarding the services provided by company
- Information regarding the clients and their reviews as well.
- A clear CTA.
Conclusion
The most effective e-commerce landing pages are eye-catching, laser-focused, and customised for a particular customer profile.
The pages frequently lack a menu, although occasionally they do.
Each image is of the best quality, pertinent to the visitor’s interests, and created with the intention of maintaining visitors’ faith in the speedy resolution of their issues.
The finest ecommerce landing pages are able to generate more leads, conversions, sales, and income than product landing pages by providing a single focus and one or more CTAs.
You need to get to work after keeping everything in mind. Get to work creating responsive ecommerce landing pages for your audience.
To increase your conversion and manage a prosperous online business, start using these ecommerce landing page examples. You are free to copy these page components or get ideas from them to make your own versions.
Additionally, you should check out Exlval if you want to build ecommerce landing pages that convert well. You can quickly and easily develop stunning, optimised landing pages with Exlval that will help you raise your conversion rate and improve sales.