Website conversion
Discussion about website conversion
You might imagine percentages and averages that represent metrics and data points, such as completed orders, membership upgrades, and click-through rates, when you think about website conversions.
But what exactly do those measurements and data points reveal about your target audience—the people you want to serve—and the individuals you want to compel, enthral, and persuade?
Understanding your consumers’ motivations for using your site or product, the roadblocks and pain points they encounter, and the hooks that compel them to act will help you better understand (and boost) website conversions.
Focus on what happens before the conversion, the user experience, rather than the final result, the conversion itself.
This post will assist you in changing your perspective so that you can take into account how website conversions affect the user experience (UX). We discuss:
- What is website conversion?
- How to determine the conversion rate of a website
- Two reasons to track website conversions.
- Three steps to increase conversion rates
What is website conversion?
A website conversion happens when a user completes a desired activity on your website, like placing a purchase or filling out a contact form. Every website for a business is designed to increase conversions.
Two distinct forms of website conversions exist:
Micro-conversions
A micro-conversion occurs when a small step is taken towards your ultimate goal, such as signing up for a newsletter, downloading an ebook, or viewing a product video.
Events known as micro-conversions take place prior to macro-conversions.
Macro-conversions
When your final goal is accomplished, such as a sale, a new paid subscription, or a successfully submitted contact form, this is known as a macro-conversion.
How to determine the conversion rate of a website
Conversion rate = Number of conversion / Total number of visitors *100
Divide the number of conversions (desired actions taken) by the total number of visitors to obtain your conversion rate, and then multiply the result by 100 to get a percentage.
For instance, your conversion rate would be 3.4% if your website had 17 purchases and 500 visitors in the previous month.
A good conversion rate is what?
Conversion rates change based on:
- Type of business (information technology, consumer goods, finance, etc.)
- Audience characteristics (age, income, occupation, etc. )
- Conversion target (ad clicks, checkout completions, newsletter subscriptions, etc.)
A good conversion rate can range from 2% to 5%, depending on the aforementioned elements (and your source).
Obtaining an insight of what actually occurs when your users engage with your website and how you can enhance the user experience would be much more beneficial than simply looking up industry averages, which may provide you with a helpful standard to start from. This will result in conversions if you can achieve it.
Two reasons to track website conversions
It’s not just about money when it comes to what your conversion rates may tell you about your website and product.
Here are two justifications for tracking website conversions:
1. Recognize your target audience
You need to know who your clients are and what they like (or don’t like) about your website or product in order to determine what they want and need from your company.
You may better understand your users by using website conversions.
For instance:
- A low conversion rate on a product page may indicate that you need to make your users more aware of the advantages of your product.
- A high CTA conversion rate indicates that you have persuaded your audience and have overcome any barriers or concerns your users may have had.
2. Recognize how users are affected
You may prioritise improvements and optimizations to enhance UX when you understand how your clients interact with your website or product and can determine what functions (and what does not) (and increase conversions).
Conversion rates on your website might provide you with hints for better understanding the customer experience. For instance:
You should look into and identify the pain spots and roadblocks your users are encountering because a low conversion rate may lead to a bad user experience.
You’re probably doing something correctly (yeah!) if your conversion rate is high, so you might want to try to replicate that success on other pages of your website.
Three actions to increase website conversions
Changing the colour of your call to action (CTA) button, using a larger font, or having fewer fields in your sign-up forms can all help you increase your conversion rate.
Minor adjustments to your website or product are advantageous and may raise your conversion rates momentarily and somewhat, but if you want to increase your conversion rate meaningfully and significantly, you must consider the big picture.
You must ascertain what your users truly desire before providing it.
Three stages are required:
Step: 1 determine what draws visitors to your website.
Understanding your visitors’ wants, needs, and in especially what brought them to your website or product in the first place will help you convert them. Asking them to explain what brought them to your website and what they’re looking for in their own words is one of the finest methods to learn this.
Place a site survey on a page with plenty of traffic: Ask new users to your website to introduce themselves, share their reason for coming, and let you know if there is anything preventing them from taking action.
Step 2: identify potential barriers to conversion for prospective clients
For instance: A HOTJAR SCROLL HEATMAP (L) AND MOVE HEATMAP (R)
Find the obstacles preventing potential clients from converting now. Use a tool like Google Analytics to identify poorly-converting pages, then:
- Look at heatmaps to determine where users spend the most (and least) time on your low-converting sites by looking at where they click, tap, move, and scroll.
- To identify UX problems or roadblocks like website bugs or broken links, watch session recordings of the same pages to see how people experience and interact with your site from page to page.
- Place an Incoming Feedback widget on your problem pages, and let users tell you about their experience.
Step: 3. Determine what motivates visitors to take action
To find out what works and what doesn’t, put up a post-purchase survey to ask recently converted customers what convinced them—and what nearly stopped them! Ask inquiries like:
- What would you say was your overall impression?
- What can we change to make the experience better?
- What about the experience did you love the most?
- What nearly prevented you from making the purchase?
In order to ask clients additional in-depth questions, you can also invite them to take part in an external link survey. Find out what their primary issue was before to converting and how you can make their experience better. You can also utilise an NPS survey to see how likely they are to suggest you to a friend or family member.
FAQs
Question 1: How is conversion rate determined?
Answer 1 :Your conversion rate is calculated as a percentage by multiplying the number of conversions you make by the total number of website visitors.
For instance, your conversion rate is 40 divided by 1000 multiplied by 100 to equal 4% if your website makes 40 sales for every 1000 visitors.
Question 2 what is the typical conversion rate for a websites?
Answer 2: The typical conversion rate varies from 2% to 5%, depending on who you ask. Industry, audience, and conversion goal all influence conversion rates.
Focus on getting a better knowledge of your users, what they want from your website, and how to deliver it to them rather than worrying about the average conversion rate.