Helping Key-CMS generate over 130% more leads for their outsourcing
company at a 43% conversion rate
– Alok Koshti, Founder, Key-CMS
Key Carrier Management Service offers a host of such services that enhances your business driving them towards optimum growth and scalability. Backed by 11 years of experience in \outsourcing services, we continue to circle back on our philosophy of providing you – our clients – maximized value. Our diverse portfolio stands testimony to that.
They focus on delivering the best possible experience, they aid your business with outsourcing solutions that include but are not limited to voice as well as non-voice processes, BPO, KPO, Accounting Service, Remote Staffing, Digital Marketing, and more. From optimizing the management to taking over telemarketing on your behalf, they dive deep into your business and catalyze your operations so that you stay ahead of the curve.
Key-CMS was looking for Digital Agency to develop a pipeline for a lead generation campaign for their outsourcing business so that they can reach out to businesses across the globe and help them with their outsourcing services.
We started analyzing the business and got to know some insights about Key-CMs. To nail the requirements of the client, we had two of the most important features:1. Multiple Communication Channels
The company KeyCMS was looking for was strong communication channels for brand building and lead generation, and we had to provide them with exactly what the client was looking for. We decided to take over all the Social Media Handles, Website Development, and SEO Part & Content.
The next things the client was looking for were analytics and real-time data. With the analytics features, the client had quick and on-hand access to essential insights about social media campaigns and Website traffic. So we gave them access to software that has all-in-one analytics of different platforms so the client could easily track the progress of the lead generation. Moreover, things became even easier for them by having real-time data.
Across the board, our results exceeded expectations. Within the first few months of the release of the website and Social media, the campaign received over 12,000 views on website – of which over 4,000 were through content – generating over 130% leads at an excellent 43% conversion rate.
We also tested a variety of different creatives, providing some insightful data on which campaign-related visual materials most resonated with audiences.