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SEO - Exlval Digital Marketing Company in Ahmedabad

Exlval Digital Marketing Company in Ahmedabad


Why is Local SEO Important for Your Business Growth?

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Why is Local SEO Important for Your Business Growth?

Why is Local SEO Important for Your Business Growth?

Do you wish to grow your business in your locality?


Well, this blog tells you how important it is to do so.


People around you and your business should be interdependent on each other.


Like a relationship where two people support each other in their growth.


Local SEO is that matchmaker who helps you create a perfect match between your locality and your business.


Let’s look at how Local SEO is important for your business.


1. More Visibility Online

Numerous local SEO-related initiatives will help you increase your exposure in local searches and your overall online visibility.


For instance, citation building is a critical component of local SEO work. 


This involves an increasing number of directories, profiles on social media, and online review sites that list your business name, physical address (preferably with zip code), plus phone number.


You’ll be doing this in as many distinct locations as possible, making it more straightforward for your company to be discovered by the appropriate people—those looking for a product like yours in their neighborhood at the right moment.


2. More Traffic of Customers in Your Store

Whether you run a cafe, dry cleaning, or hardware store, increased local visibility will help to increase visitor numbers to your store. 


This happens as the local people around you can discover you quickly, making it convenient for them to shop.


If you’ve made significant investments in specialized machinery, created an avant-garde environment, or have a physical location, your products are best experienced there. 


Increasing the number of visitors can help you generate talk about your establishment and boost sales.


3. Profit from the Boom in the Local Market

The shopping patterns of consumers have seen a significant shift in recent years. 


One of the most significant is that shoppers now prioritize local companies when choosing which products to buy.


According to research, people choose smaller, independent enterprises over more prominent, well-known brands or events they may have previously preferred.


56% of customers claim to constantly pursue locally sourced goods and donate their business to local businesses on purpose.


Additionally, 76% of consumers say they intend to do more local shopping in the upcoming year, which suggests that there is a chance for smaller, independent firms to grow their customer base. 


One of the main advantages of local SEO is that it places you in front of nearby customers who require your goods or services. 


This will enable you to capitalize on the change in consumer behavior and expand your business.


4. You Can Target Web Traffic

Every minute you waste as a small business dealing with leads who aren’t qualified or clients who aren’t likely to buy something or schedule a service is lost revenue.


Local SEO may assist in weed out ineffective visitors and eliminate time-wasters that hinder the smooth operation of your company by making sure that only local searchers can find it.


This can be a significant benefit since 59% of search users use Google to research a purchase they intend to make in-store. 


This lets you concentrate your efforts on the clients most likely to convert.


5. Increased Rate of Calls and Visits from Google Maps

Your Google Business Profile can be optimized to increase its visibility on Google Maps. 


Since Google Maps was created expressly to assist users in finding local services and organizing their itineraries, this could increase calls and in-person visits.


Any Google Business Profile optimization you conduct will immediately boost your Maps presence, improving your number of calls and in-person visits. 


Google Maps is generated using information that Google gathers from Business Profiles.

6. Establishing Credibility

To develop significance and authenticity, two critical pillars of local SEO rankings, marketing strategy and link building, are essential. 


The same activity can assist you in developing your status as an intellectual leader and subject-matter authority in your industry.


Speaking about your hometown or local area and involving your neighborhood should come naturally when you engage in local content marketing. 


This not only strengthens your role as an authority figure, but it may also strengthen the bonds between your company and its clients, foster brand loyalty, and boost consumer engagement.


You’re also more likely to get backlinks from other nearby businesses when you invest the time to make locally relevant, evergreen resources. 


These backlinks, whether from a regional resource like your local paper or an industry-specific website, can all increase your authority and credibility and help establish you as a subject-matter expert.

7. Generate More Trust Among the People

It’s no secret that reviews play a crucial role in local search rankings and is the foundation of successful local SEO. 


More reviews will increase your exposure in local search, which will benefit your reputation management approach.


Reviews are crucial for fostering consumer trust, a quality that comes before any company transaction.


According to research, more consumers than ever read internet reviews regularly, with half of them saying they trust them as much as testimonials.


A combination of increased visibility and highly regarded, recent evaluations can boost local pack visibility and customer confidence levels.

8. Increase in Sales

When selecting a local business, customers consult online reviews as a decision-making tool. 


More than once every week, nearly one in seven people look up local businesses online.


As a result of your reputation management efforts, you will be able to provide them with genuine recommendations for your company from their peers, which is a potent advantage and emphasizes the significance of local SEO.

9. An Increase in Conversion Rates

What are the advantages of local SEO is a common question. 


Concentrating on what’s happening on Google and other platforms is simple, but it may also directly influence how your website is structured and functions.


Conversion rate optimization is aided by website optimization work done for local SEO, such as incorporating fresh domestic optimization, revising the text on landing pages, and enhancing page load times. 


From that point on, you ought to observe an increase in the number of conversions your website produces, such as an increase in the amount of contact form submissions, phone calls, email subscriptions, or sales.

10. The Competitiveness of Your Business Increases

Bench-marking rivals and figuring out what they’re accomplishing better than you is crucial to creating and fine-tuning your local SEO plan.


Your company will be much more competitive if it can spot these areas for improvement and implement what it has learned without going through the trial-and-error process to develop a winning strategy. 


For instance, reading through client feedback could help you learn what aspects of their service are valued by customers so you can adopt a similar strategy for your company.




Local SEO is the answer to not only help you grow but also grow the community along with you.


This will enhance your credibility all over your town, from where you can look further to expand.


And if you are willing to expand, book a call with us today!


How will SEO Benefit a Healthcare Website?

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How will SEO Benefit a Healthcare Website?

How will SEO Benefit a Healthcare Website?

Growing your healthcare practice is always on your mind, isn’t it?


Are there any steps you have taken, or are you planning to?


Either way, you can’t ignore SEO for healthcare.


Because that is what will act like the mast to sail your ship in the immense ocean of competition.


And as the digital world grows, many practitioners and hospitals opt for the same.


And if you want to grow as well, your answer lies here.


Let’s take a look at the benefits of Healthcare SEO:

1. Rank on Top of Google

A practice or hospital would mostly use specialized healthcare SEO to rank highly in the search engines. 


If you have a solid SEO plan, people will find you through organic search.


Targeting specific keywords will help you do this, as was already said, but that’s only some of what you need to accomplish. 


Along with optimizing meta descriptions, tags, and a lot more, it’s critical to ensure that Google My Business is thoroughly and accurately written out for the local search.

2. Increase Web Traffic

Wouldn’t you want your service to be famous?


You can boost site traffic with the aid of healthcare SEO services. 


Potential clients will find your website when you employ pertinent keywords they are already searching for.


Search engines can better grasp your website’s content thanks to the keywords utilized by SEO services. It’s easy. 


Your service gains popularity as more people visits your website.

3. Target Important Keywords

To start ranking for those key terms, you must inform Google of your primary services and that you are an authority in your industry. 


When your SEO approach is practical, you’ll begin to rank for search phrases that are really entered by users and are relevant to your company.


People don’t type scientific names for diseases. 


For example, Inputs like “dermatologist in India” or even just “skin problems” are more common. 


Your authors and SEO experts should concentrate on these keywords so that people can find you when they have a problem.

4. Establish Credibility

You can develop some credibility in your field of expertise and in your area with the aid of SEO. 


People typically assume that the first Google search result is a reliable source of information. 


In fact, being ranked first in Google indicates that people value your content. Google rewards your efforts when your material is well-written and educational.


Additionally, having constant content is a critical component of SEO strategy, and the simplest method to do this is with a frequently updated blog. 


A well-written, regular blog can help you establish yourself as an expert in your field of study.


5. Right Content Marketing

Your healthcare company can generate specific content that is pertinent to your practice with the use of an SEO marketing campaign.


Nearly 50% of patients for dermatology services and foot discomfort might be brought to your website by an SEO company!


To increase the effectiveness of your SEO marketing strategy, apply tips, methods, and guidance while creating blogs using healthcare SEO services. 


You have the opportunity to educate your clients or patients with the most recent events and information. 


Government research or other reliable news sources are available to you.


For instance, you can use blogging for your health clinic’s SEO to inform prospective patients about studies and market trends. 


Also, write about how you’ve applied the most recent research to your work.


Don’t worry about having to create this stuff yourself. 


For your website, an SEO provider can create well-written articles. 


SEO firms know the best methods and approaches for using keywords to increase website ranks.


A healthcare SEO company monitors the terms people use to search, and they will use those on your website. 


When working with healthcare SEO businesses, you may change these tactics.


6. A Great Return on Investment

A typical small business invests 1% of its budget in marketing. 


An SEO marketing campaign costs little money and offers a decent return on investment.


Healthcare SEO agencies keep track of when and who visits your website. 


You can check your website statistics if you want to know whether the money you are spending brings in more patients or customers.


A healthcare SEO business will assess your SEO success based on your website’s traffic and search engine rankings. 


Can obtain information from various demographics, including location, salary, and age.


It is best to establish a budget with a medical SEO services provider. How much money and how long are you ready to part with?


If a medical SEO company does well for your business, ask yourself if you are willing to invest more or less.


7. Brings You to the Competition

SEO agencies will assess your website’s competitiveness by looking at it.


A medical SEO company will examine and identify your advantages and disadvantages concerning your closest rivals. 


Find out where your SEO strategy and that of your leading competitor have gaps.


A better SEO marketing campaign will be suggested by healthcare SEO services. 


By doing this, you can improve your website’s traffic and search engine rankings.


8. Taps into Local SEO

Some people will type “chiropractors near me” when they lay back at the computer to search. 


You can benefit from these kinds of searches by utilizing local SEO services.


People will likely select whatever appears on the initial search. 


Having the appropriate words and phrases associated with those searches would be beneficial.


By ensuring that you are listed in local business directories, local SEO services can assist. 


Positive ratings on those listings help increase the legitimacy of your website.

Bottom Line


Healthcare SEO has many benefits; as you read above, it can shape how you progress toward growth.


The path to it is never straight and has many obstacles, but the SEO we perform will help you eliminate them one by one.


This will automatically help you elevate the industry and make you better than the competitors!


You must’ve strategies to grow as well, right? But have you ever thought of combining them with digital marketing?


If you are willing to discuss this, book a call today!


10 Quick SEO Tips for Financial Advisors

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10 Quick SEO Tips for Financial Advisors

10 Quick SEO Tips for Financial Advisors

Are you tired of growing your business with traditional marketing methods?


You’ve still got time to shift to modern methods with the help of SEO.


Many financial advisors have started moving to online platforms as the cut-throat competition has rapidly increased.


And you are one of them?


SEO can help you grow faster than these competitors in your market.


And you can overtake them at more incredible speed than you dreamt of?


Without any further wait, let’s jump into it.


We have listed down 10 quick SEO tips to make things easier for you:

  1. Quick, Welcoming, and Secure Website

    The first impression of the caliber of your services is provided through your website.


    Make sure you’ve taken the necessary steps to make your website’s interface straightforward, simple, and quick enough to enable users to find what they’re looking for.

    Additionally, ensure that your website is mobile-friendly since far more individuals than those who browse it on a computer will do so using a mobile device.

  2. Keyword Research

    Keyword research is crucial to understand what your target audience is searching for online concerning your business.

    This will give you a general notion of the kind of material your website should contain and the kinds of blog articles you should produce.

    Using the free Google Keyword Planner tool, you may discover the top-performing keywords you should concentrate on for your SEO for Financial Advisors campaign.

    Separating your keywords into those with research aims and buyer intent is another technique to incorporate the appropriate keywords into your content.

    The search terms that your audience uses to get information are known as research purpose keywords.

    By using these in your blog posts, you can let readers know what they are looking for.

    When a person wants to visit a financial advisor and use their services, they use buyer intent keywords, on the other hand.

    With the help of these keywords, you can determine the types of financial advisory services that customers seek.

    Additionally, you can combine answers from the “People Also Ask” part of the internet.

  3. Website Content Optimization

    Your website’s meta title and description must be crafted appropriately and truthfully if you want it to rank higher on Google.

    Additionally, you must ensure that the headings are properly constructed and that the meta title and description accurately use the primary, secondary, and LSI keywords.

  4. Develop Unique and Engaging Content that Helps you Rank

    The most crucial advice for generating SEO content is to write for your audience rather than yourself.

    Every online business needs a blog area, and your financial organization is no different.

    Your domain authority will grow as a result of your creation of original content.

    Your audience will see you as a thought leader and carefully heed your recommendations.

    Blogging is a fantastic approach to building a loyal audience base and turning readers into potential customers.

  5. Build Reputable Backlinks

    There are many SEO advantages associated with building backlinks.

    They aid in raising brand awareness and SEO rankings.

    Additionally, it aids in generating new prospects from other sources and referral traffic.

    Social networking, email signatures, and directory connections are some of the most excellent strategies to generate high-quality backlinks for your financial website.

    Additionally, you can ask any organization to which you belong to link to your website, including Chambers of Commerce, Investment Advisor Associations, etc.

  6. Get Mobile-friendly

    Google awards mobile-responsive websites with higher rankings in mobile search results because most people now do online searches using mobile devices.

    Visitors are subtly informed that you care about them and will be simple to work with when you have a simple website to navigate.

    Your new mobile-friendly site will comply with SEO best practices for your business if you hire a financial advisor SEO company with experience in responsive design.

  7. Register your Company with Local Listing Sites

    Along with your GMB profile, local listing websites can increase your online presence.

    Register your company with internet directories and listing sites, and ensure the information is consistent throughout all the listings. 

    Ambiguous information may give the impression that you must attempt to guarantee that your audience receives accurate information about your company.

    Along with updating your GMB profile, keep in mind to do the same for any new services you offer or changes to your operating hours.

  8. Create a Google My Business profile

    Create your Google My Business profile for the best local audience exposure. 

    Include any pertinent information about the company, including the address, phone number, hours of operation, and a brief summary of the services provided. 

    Give your company the proper tags so customers may find you more quickly when seeking local businesses that offer comparable services. 

    When individuals perform keyword searches for financial advisors, your GMB account will also appear. 

    It’s one of the quickest and most efficient ways to catch the attention of potential customers.

  9. Online Reviews and Testimonials

    You can request that your customers rate you on your GMB page and provide reviews and testimonials because online reviews and ratings increase trust and trustworthiness. 

    Your prospects of gaining more customers increase as you receive more positive evaluations. 

    Additionally, a recent poll found that more than 90% of customers check online reviews before making a purchase, so financial advisors should use the best SEO practices to maximize every visit.

  10. Monitor the Progress

    Lastly, every SEO approach you use must increase visitors and sales. 

    You can learn which method works for you and which doesn’t by reviewing your actions.

Bottom Line

In this expanding world, these SEO tips are what will help you grow.


The finance industry lacks trust and with it, a growing number of people have started to lose it even more.


Referrals don’t work as effectively as they did before.


So, where does the answer to your growth lie?


Search Engine Optimization.


But, SEO can be quite overwhelming with all the technical stuff.


And that is why you might need an expert to do all the financial SEO for you.


We provide expert SEO services with customized packages, just for you.


Willing to discuss your growth prospects with us? Book a call today!


5 Reasons Why SEO Content Writing is Important

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5 Reasons Why SEO Content Writing is Important

5 Reasons Why SEO Content Writing is Important

SEO is essential, but can you rank without SEO-friendly content writing?


This blog will help you discover how it is essential to bring you to the first page of Google.


How do you define strategy?


If we go by the dictionary, it is a plan of action designed to achieve a long-term or overall aim.’




SEO strategy is the same action plan designed to achieve the SEO goals.


But now, content has been so important over the years that SEO expert companies like ours don’t implement SEO strategy without a content strategy.


So let us start with the basics of SEO Content Writing.

What is SEO Content Writing?

It entails crafting content so that it starts to appear higher in search results for the relevant keyword phrases. 


The headline of the webpage or blog post should contain the keywords, which should subsequently be carefully used in other locations. 


Your material should ideally be optimized for both humans and search engines.


Let’s examine the different elements of creating content specifically for improved rankings.


The most crucial element of your ranking plan, even though simply pushing material, only significantly impacts SEO. 


Nothing can be ranked if there is no content.


There are specific measures you must take while writing content for SEO; let’s have a look:


  • Ensure your website’s or blog post’s title contains the primary keyword phrase.
  • The text of your web page or blog post should be peppered with references to the particular main keyword and its different subphases.
  • Additionally, you want to employ the so-called LSI keywords or long-tail keyword phrases. Latent Semantic Indexing, or LSI, refers to the keywords associated with your primary keywords. Replace your primary keywords with LSI keywords if you believe you are utilizing them excessively.

On-site SEO includes all of them. 


These are SEO’s technological components. 


These are a component of the essential elements you need to have to produce SEO content, but they don’t determine how Google will rank your content.


Of course, the core components of your content creation must always be its caliber, relevancy, and worth to your audience. 


High-quality content is required if you want to rank well in search engines. 


The critical component of any SEO strategy is writing high-quality content.


Quality, SEO-friendly layout is crucial since the Google algorithm scans your website or blog post for key terms in specific locations.


Here are a few things you need to follow to write SEO-friendly content.


  • Conduct keyword research- Ensure you have a thorough list of the appropriate keywords and keyphrases before you begin writing content.

    These should be the keywords that potential consumers and clients frequently use to find you, your service, your company, or your product.


  • Start producing high-quality material now- We can never overstate its significance.

    Regardless of how much time you spend refining your information, all the search engine advantages will be recovered if the quality of your material is high.

    Keep in mind that the sole purpose of your material is to benefit your potential clients and customers.

    Therefore, whatever you write, remember that you must offer a resolution.


  • Use the keywords you researched- Once you have developed content that you believe will convert well, add your keywords into the text.

    Incorporate your keywords in important places.

    Avoid overusing them.

    Utilize alternatives if you feel you can’t help but employ them; as was already discussed, use LSI keywords.


  • Promote your Content- A key component of SEO is content marketing, which involves ensuring that your target audience can discover your content via multiple social networking and social media platforms.

    Google seeks approval from its users.

    Try to use as many different sources of social approval as you can.

    Additionally, promoting your article will earn you priceless backlinks.

    Now that we know how to use the content let’s consider its importance.

5 Reasons Why SEO Content Writing is Important

  1. Strategic use of keywords and search terms is necessary for SEO:

    Although significant progress has been made toward classifying websites and blogs based on their true worth, keywords are still important.


    The fact that the use of your keyword or one of their alternatives in the headline of your website or blog post affects your ranking indicates how important keywords are.


    You can only employ the appropriate keywords to satisfy Google by generating strategic content.


    When there is no content, it is tough to rank for the relevant keywords.

  2. Quality content is the only way to gain social credibility and validation

    Despite having low-quality content, many websites and blog posts rank highly due to the social approval they have indeed been able to gather.

    However, this is only accomplished with great expense and force.

    Writing high-quality content is the only method for businesses to gain social acceptance.

    When your material is excellent and valuable and helps readers find what they are looking for, they are more likely to interact with it on social media and social networking sites.

    Google interprets their activities as social validation and utilizes this approval to boost your links when they notice people sharing your content on their timelines.

  3. Only high-quality material can result in quality backlinks

    Although you don’t always need to concentrate on social networking websites to obtain backlinks, they are a sort of social validation.

    As to why someone might link to your site or blog, aside from the fact that you can occasionally pay websites and blogs to directly link to you, most links to you are made by individuals who value what you are publishing.

    Google interprets this as validation and uses it in its algorithms to rank your website and blog entries.

  4. Google needs content to rank your site and specific links

    This logic is simple to understand.

    What will Google rank if there is no content?

    In the same way that Google rates videos in Google Video and photos in Google Images, Google now ranks text—your written content—in the standard Google section.

    Writing content is crucial for SEO since it gives Google something to rank.

    Additionally, it informs Google of the searches and keywords terms for which your content needs to be rated.

  5. The factor of “Search Task Accomplishment” is influenced by content

    There’s a new trend: does the content you create serve any purpose?

    The term “search task accomplishment” is starting to gain traction online, particularly in the context of content marketing and SEO.

    Google will soon rank your content based on the genuine problem it resolves.

    When using the Google search engine, a user should be able to locate precisely what they are looking for.

    Google is developing an algorithm to determine whether users can locate the precise information they require on your link.

    If so, your rankings will begin to rise; if not, they will start to fall.

Benefits of SEO Content Writing

Connections to your content are made voluntarily.


Due to the variety of subjects and interest areas you offer, individuals have more motivation to link to your content.


There are more chances for people to share your work on social media.


People spend more time on websites with high-quality content, which tells Google that your website has informative and helpful information.


Your content advertising messages are strengthened by content writing, which raises your rankings in search engines.


Since consumers prefer to browse links that emerge naturally rather than those promoted by advertising, organic rankings attained through high-quality content authoring endure longer and generate more traffic.



As we said, SEO-friendly content is as essential as performing SEO activities.


Their strategy goes hand-in-hand; as the world advances, people have started paying attention to content.


They want something they can relate to and the correct answer to what they are searching for on Google.


And we can assist you to help them.


So are you willing to grow with the best strategy in the market?


If yes, book a call today!


Want to generate revenue from SEO strategy?

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Want to generate revenue from SEO strategy?

Then build up a relationship between the search engine & your business.

how seo helps to generate ROI

Imagine a one-way street lined with 10 burger shops, your shop is the very first to see when they start walking on the street, the other shops are further down so because of SEO, you can attract the most customers.


The primary goal of SEO is to make your business on the first of search engine results pages when people search for the products or services, or do a natural search & click to your website.

Most businesses need organic traffic to generate revenue & also creates competition for ranking in search engines by creating & implementing a Strong SEO Strategy.

SEO (search engine optimization) will optimize a website & will show the page in the SERP (search engine results page).

It’s better if your website generates the highest revenue by SEO, then creates quality website content, quality links, or leads which improves the user experience & increases sales.

Average revenue comes from an organic search and it’s continuously growing & increasing digital marketing & helps to focus on the high-value keyphrase which you want to rank for.

Certain ranking factors are assigned to each website, but how do they follow the SEO guidelines?

If the ranking of the website is higher than the website will occur on the topmost of the SERP.

Then it is important to rank higher in the search results because people click on the top links when they search for content(query) on the search engines.

Want to know how to rank the website?

Mention good keyphrases, do technical SEO, & landing page optimization will improve the chance of the query of customers to find the content with minimal clicks, & leads to prompt conversion rate & show good experience with them.

Ranking of products or service-related keyphrases will enhance the chance of capturing the attention of customers who want to purchase the item.

SEO makes your business efficient by increasing sales, visibility, traffic, and brand awareness for your website, all of them help to increase your overall ROI.

# SEO can be an integral part of your business plan

Generating revenue isn’t easy & doesn’t come without an organized business plan.

SEO requires a lot of planning as well, as researching & budgeting for different SEO tactics such as onsite optimization, content marketing, and link building which help you to better understand how your business can succeed.

#You can generate more quality leads by SEO

SEO produces more quality leads rather than any other marketing strategy and If you rank your website organically, it helps people to trust you more as well as get more traffic.

#You can Measure SEO results


The major benefit of SEO is that you can check or track or analyze the data, how successful your SEO efforts are, and be able to know exactly how much it helped to grow your business.


#The best source of traffic


When someone is looking for a particular keyword similar to your brand then the website will display on the search results & then the user will at least click on the link to know more about your website hence it will increase the clicks & traffic to the website.


#Brand visibility


When a user searches the query your brand appears at the top of the SERP, it will attract the eyes of the user & the visibility will increase.


while providing the offers to the audience thus creating more brand awareness.


#SEO helps to develop the strength of brand equity and reputation by


  • Finding the right people
  • Improving user experience
  • Building relevant pages
  • Creating genuinely quality content and
  • Building brand trust

#Gain strong competitive instincts


In the world of SEO, you have to keep a keen eye on your competitors, develop digital strategies to keep on the priority in the battlefield of all businesses.


Mainly we or google focus to do work for user experience, because everything we do for user satisfaction or maintain the website speed for the user.


Organic traffic provides higher search than paid search & social media search. So, any website that performs well organically means that it produces a stronger marketing ROI (Rate of Investment) than relying on paid search or social media.


#SEO is a kind of flywheel that keeps providing returns on


  • Increasing website traffic or conversion rates
  • Decreasing bounce rate
  • Increased revenue
  • Reduced Customer Acquisition Cost (CAC).

Most of the study says that customers mostly acquired through SEO because SEO are more loyal, leading to great customer lifetime value (CLV).


SEO mainly focuses on user experience, engagement, alignment, and delivering long-term value.


SEO takes like 3-6 months to rank the volume of the keywords on the SERP, it’s a long-term investment that will give consistent growth.


A business is meant to make a profit when the investment is greater than the returns that means the overall revenue/ROI (rate of investment) is higher.


Every business has one main goal that is to achieve higher revenue.


Greater revenue will generate only when you do work from a user or audience perspective.


By using other digital marketing techniques you can also boost the revenue for your business methods such as:


Video ads: Ads are trending all over social platforms & search engines, helps in ranking because the video catches the eye & attracts the user or explains in better form.


Content Marketing: Most crucial part of the website is to attract the user and fulfill the query of the


Social Media Marketing: Effective method to increase brand awareness & engagement.


Call to Action button: A call to action button encourages the user to explore more about the services by just clicking one button like try now, visit, read more, call now, buy now, learn more.


Mobile-friendly sites: Websites should be mobile-friendly, most of the users browse the devices with their mobile phone.



Our main goal is to increase the traffic, revenue, leads, conversion, & engagement with the help of SEO which helps to achieve the desired results to increase the ROI (rate of investment).


Did You want to generate more ROI for your businesses by SEO Strategy?


Our digital marketing company “Exlval” professional will implement great strategies to generate more leads or ROI to getting you closer to success.


To learn more Contact Us!


What is Keyword Difficulty & how is it calculated?

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What is Keyword Difficulty & how is it calculated

Wrong Keyword and Wrong Targeting can affect your Ranking.

what is keyword difficulty

Finding a bunch of keywords for your website is easy but the important part is what it’ll take to rank those keywords. Keyword Difficulty is also known as keyword competition, is the process of finding out how difficult to rank your keyword on Google’s organic search result.


Keyword difficulty is based on different terms like domain factors, domain authority, content quality etc. Once you have got the idea about Keyword Difficulty then you can use that information to plan your SEO strategy. 


Nobody knows the exact formula that Google used to rank a website. Even if they did, it won’t change the fact that some keywords are more difficult to rank compared to others.


Keyword difficulty is one of the key challenges in SEO. In this blog, we are going to get to know how to calculate the keyword Difficulty. One thing to keep in mind is that don’t compare keyword difficulty with keyword competition in the Google Keyword Planner tool. Keyword competition shows you how many advertisers are trying for a particular keyword to rank high on the search engine.


Keyword difficulty lets you know how hard to rank a particular keyword in a Search engine.


Why should we determine Keyword Difficulty:-


It is a very important part of the Keyword Research process. Along with different search factors like monthly search volume, keyword difficulty helps you to choose the best keyword for SEO. With the help of any tool like Ahref, Moz you can easily calculate keyword difficulty. One thing you should keep in mind is that every tool measures keyword difficulty differently. So if you want to get a clear idea about keyword difficulty score then you need to dig deeper to get the right score.


How to check the ranking difficulty of a keyword:-

“Ranking difficulty” of a keyword is not about analysing the pages that are already ranked in
Google for known factors.

Ranking Difficulty breaks down in 4 parts:- 

1. Content of the page
2. Searcher intent
3. Backlinks
4. Domain Authority


As we all know Google doesn’t rank irrelevant pages then one thing that comes in mind how to make those irrelevant pages relevant. When you are analyzing a keyword, no need to pay much attention to how many times and where your targeted keyword appears on the page.


Instead, you can do one thing, dig into the content of top-ranking pages to determine where they are targeting their keyword. Most on-page SEO states that you need to mention your target keyword in the title tag, URL, Headline or Content part. 


One thing you should keep in mind when targeting keywords is that the quality of your content and how much value it brings to the user is more important instead of strategic keyword placement.

Here are the steps to figure out term’s keyword difficulty:- 


Step 1:- Install the MozBar


This is one of the best and easiest tools to evaluate Keyword Difficulty faster and easier. To use this tool you need to install this tool to your chrome browser. Now whenever you search in the search engine about any query, you are able to see information from MozBar in the SERPs like DA, PA, number of Backlinks etc. Now you have a setup of MozBar, you can size-up with the competitor. 


Step 2:- Check Page Authority


Domain authority and page authority are important factors to rank your website. With the help of the Mozbar tool, you can check page authority of any web page. When you search any query and then result appears in SERPs it will show you the Page and Domain authority of a particular webpage. One important thing is, keep an eye on low PA pages. These pages are easily knocked by your new keyword. 


Step 3:- Look at Domain Authority


As we all know Google loves ranking pages from major authority sites like Amazon, Wikipedia. But most pages on authority sites get a high effect from the simple fact that they’re on an authoritative domain. Which means that when you evaluate keyword competition , you also want to take a look at the sites  you’re competing against or take a look at domain authority not only page authority. MozBar displays Domain Authority as well as Page Authority on the SERP overlay. Overall results with high PA and DA are more competitive. 

In other words, the Page Authority and Domain Authority both are very important. 


Step 4:- Go through Referring Domains


In simple words, Google is like a vote collection engine. The more votes a page gets the higher the chances to gain the rank. According to one research, the number of referring domains is directly related to a higher ranking. There are many link analysis tools out there. You can use Mozbar or Ahrefs. 


In general, Moz is not as good as Ahref but Mozbar is a more convenient way to evaluate the keyword difficulty because it shows data right in SERPs. When you search any query in a search engine, the result appears in SERPs with all data like domain authority, page authority etc. 


Now you have an idea about how to use Moz to know about the referring domain. Now, let’s take an idea about how to use Ahref for referring domains. For Ahref just take a URL from Google and paste it into Ahref. Then the tool will show you the number of referring domains linking to that page. This process is longer compared to Moz’s toolbar. But the upside is that the data from Ahrefs is more accurate compared to Moz. 


Step 5:- Go through Content Optimization


As we all know, On-Page SEO plays a very important role in ranking your website. That’s why you need to pay more attention to On-page SEO optimization. For example, if you want to rank for “Digital Marketing Services”,  Just look at the title tag of the pages on Google’s first page. Let’s say two results use the same keyword or close variation in the title. To know more click on one of the results then click on the page analysis icon in the MozBar, then this will display basic on-page attributes. 


If your targeted keyword is included in an H1 tag and the URL, that means the page is well optimized. 

On the other hand, if a page is not fully optimized or weak on-page SEO, it can be easy to rank above that content. 


Step 6:- Go with Easy-Target result


As the name suggests, go with easy target results or low competition results. Here are results that indicate a very, very low competition keyword:


  • HubPages
  • eBay
  • Blogspot (or another free blog)
  • Press release sites


For example choose a title that starts with How to, what, and also list like “10 ideas to rank your website high”. In this, you can target your keyword and the possibility of the ranking of the keywords increases. Now we have an idea that Backlinks and On-Page SEO are important terms when we are looking for Keyword Difficulty.


Most SEO tools look at these terms to calculate Keyword Difficulty. But one thing you should keep in mind is that Content plays an important role to crack the top 10. Quality content is very important. For example, just search any term on a search engine and look at the content of the top 10 results. In other words, it will take some good and quality content to stay at position #1. 


Ahref and Mozbar are the best tools to calculate “Keyword Difficulty”. Research about top-ranking pages for your target keyword to decide if you can offer searchers something better than what’s already there. 


Tip:- The best way to learn whether Google is happy with the current search results which show in SERPs is to look at the SERP position history. For SERPs position history graph you can use Ahref’s Keyword Explorer. 

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Don’t hesitate to use the High- difficulty keyword:-


Most articles about keyword research or keyword difficulty tell you to avoid high-difficulty. That’s the wrong attitude. Keyword difficulty isn’t meant to deny you from ranking for a particular keyword. The intention is to help you to know about the resources required to rank for it.


If ranking on a particular keyword is good for your business then it is important to rank it, no matter how long it takes. 


If you are in SEO then Short term thinking is the greatest enemy if you want long-term ranking. So think long term to grow. So don’t shy away from the best competitive keywords that have the potential to skyrocket your business growth.