Make your social media post creative
While most brands and startups view social media as a way to promote their products and services, they should also focus on building relationships with trusted customers and post things that social media users love.
One of the hardest things about maintaining a social media presence is winning the trust of your audience, especially on content-saturated platforms. Creating frequent content and posting it to your social platforms regularly is the perfect recipe for letting people know who you are.
If you want to build a loyal fan base, use creative strategies on social channels. Be creative and post content with your own ideas, content, and visuals. Don’t be afraid to let your personality shine through, not only by posting your own stuff but also by reposting your audience’s content.
Tips on creating social media posts-
1.High-quality Content
A focused message will help you create high-quality content and a brand that appeals to your audience. Make sure that the content you write for your business blog is valuable and connects to your audience.
Use relevant content that you can share with your followers, take inspiration from original posts that you’ve created for your brand, and have a unique twist that other brands don’t use in your niche.
2.Learn more about your target audience
Your target audience will help you figure out which social media platforms for every cent of content you create need to be on.
Your brand doesn’t have to be present on every platform that your contributions target, but you do need a strategy that is specifically tailored to the platform you use. Once you have identified the target audience that responds to your brand, you can save it for later.
3.Mix and match different forms of content
Posting videos and infographics are the most valuable piece of content imaginable. Brands can also choose to create engaging videos (GIFs) to connect with their audience. Adding pictures, GIFs, and short videos to your social posts will make them more attractive to all types of users and increase accessibility.
The combination of emoticons, images, and videos is a common post-style for Domino’s Pizza. These are a great addition to social media posts and marketing content in general.
4. Optimize your postal frequency:
Audiences use different social networks at different times of the day. To get your audience’s attention, you have posts content when your audience is most active.
It is not only important to publish high-quality content, but also to find the ideal publication frequency to integrate it into a successful marketing strategy.
5.Cross-promotion & reusing old content
Cross-promotion your content across multiple social networks and communities can help you reach and engage your posts with greater reach and engagement. Guest Blogging is one such method of cross-promoting the business.
Examples of various creative post ideas for business-
- Showcase company’s culture:
There is no better way to make people feel connected to your brand than posting posts about company events and culture. Showcasing other relevant branded items and photos to your followers is a great idea that shows that you are part of the industry conversations and not a mere parrot.
- Behind-the-scene:
Some cultures post behind-the-scenes pictures of employees doing something quirky, or articles about why your business works a certain way. Brands and influencers post such content from time to time to promote audience engagement. Then you can discuss your process, how you come up with ideas for your products, where you source ingredients, or why you choose a particular product line
- Competition posts:
Competition posts encourage people to participate in social media contests related to your brand, which can increase engagement with followers. Whether it’s user-generated content or hashtags, asking your followers to post something about your brand is a great way to promote the listing.
- User-generated content:
User-generated content is another great social media marketing idea as it’s a way to show your followers that you are not the only one who thinks your business is great. Sharing user-generated content is a great way to give a new perspective on your brand and build stronger relationships with customers and leads.
- Share reviews:
You can also have conversations with people about how they use the product. This is a fun exercise that gets you to comment on your posts and keep your followers happy.
Contact Exlval’s dedicated social media marketing team:
At Exlval, our dedicated social media team makes an effort to understand your business and study targeted customers to create relevant targeted posts.
We strategically curate & create well-researched and designed content which is ideal for each platform. Along with it, we routinely analyze posts results to make further better decisions.