Cafe Aera – Elevating Sales through Strategic Branding and Local Relevance

client

Cafe Aera – Guwahati

01.

The Challenge

Cafe Aera, a charming and aesthetically cozy café, was struggling with low visibility due to its almost negligible digital presence. Despite its ideal location beside Udeshna Mall and opposite the popular nightclub Nuts and Brew, Café Aera only generated around Rs 30k-40k a month in revenue, which was unsustainable given its high staff and operational expenses.

Cafe Aera’s unique advantage was its beautiful ambiance, cozy interiors, and a cute balcony with a view of a bustling flyover. This prime location had the potential to attract a variety of patrons, including shoppers from Udeshna Mall and party-goers from nearby clubs, but its potential remained untapped.

Our mission was to revive Cafe Aera by creating a strong digital presence, boosting visibility, and driving footfall to turn the café into a go-to spot for casual hangouts and date nights. We also aimed to increase revenue through effective promotions and engaging content that resonated with the local audience.

02.

The Solution

We executed a holistic approach that combined content marketing, strategic offers, and local relevance to transform Cafe Aera’s brand image and boost its appeal.

Building a Relatable Brand Story: To connect with the local audience, we crafted a brand story that portrayed Cafe Aera as a cozy and familiar spot for relaxing, having date nights, and casual meetups. The idea was to make customers perceive it as their go-to place for unwinding, with the right blend of aesthetics and comfort.

Introducing the ‘Make Your Own’ Menu: We introduced a Subway-style mini menu with a unique offer — Make Your Own Burger, Pasta, and Pizza starting at just Rs 99. This concept allowed customers to customize their meals by choosing from a variety of breads, sauces, and toppings, giving them a personalized dining experience. This offer quickly became a hit, attracting people eager to enjoy a budget-friendly yet customizable meal.

Focusing on Organic Growth and Relatable Content: Our content strategy focused on building a strong organic social media presence by curating content that was highly relatable to the target audience. Some of the content highlights included:

1) Balcony Moments: We created clips of customers enjoying the breeze on the balcony while smoking or sipping coffee, set to trending inspirational audios.
2) Cozy Café Vibes: We shared visuals of people relaxing in the cozy corners with a cup of coffee, accompanied by motivational quotes and soft aesthetics.

This style of content made Cafe Aera feel like a familiar, comforting space for the audience, which resonated well with the local community.

Leveraging Local Landmarks for Relevance: We strategically included subtle visuals of the nearby Udeshna Mall in every piece of content, helping to drive home the café’s prime location. By associating Cafe Aera with a famous local landmark, we enhanced its visibility and relevance, drawing foot traffic from people who frequented the area for shopping and nightlife.

Driving Footfall through Digital Campaigns: To attract more patrons, we promoted the ‘Make Your Own’ menu and focused on visually showcasing the café’s cozy, inviting atmosphere. This combination of relatable content, affordable pricing, and local relevance led to increased footfall and made Cafe Aera a desirable spot for hangouts and date nights.

03.

The Result

Revenue Growth: In just two months, Cafe Aera’s monthly revenue surged from Rs 30k-40k to Rs 1-1.7 lakh, thanks to increased footfall and higher customer engagement.

Increased Footfall: The relatable content, personalized offers, and strategic emphasis on local relevance drew in more visitors, especially from Udeshna Mall and the nearby nightlife spots.

Organic Social Media Growth: Our content strategy led to a steady increase in Cafe Aera’s online visibility, with organic posts generating high engagement and positioning the café as a trendy, cozy hangout spot.

Hit Offers: The ‘Make Your Own’ menu became a standout success, attracting both new and returning customers looking for an affordable and customizable meal experience.

04.

Conclusion

By creating a relatable brand story, curating targeted content, and leveraging Cafe Aera’s prime location, we were able to transform the café into a popular choice for casual hangouts and date nights. The café’s revenue and visibility grew significantly, demonstrating the power of a well-executed content strategy paired with locally relevant marketing efforts.

Cafe Aera – Elevating Sales through Strategic Branding and Local Relevance

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