The Challenge
Key-CMS sought a digital agency to develop a robust lead-generation pipeline to target businesses globally and enhance their outsourcing services’ visibility.
Key requirements included:
- Positioning Key-CMS as a leading international outsourcing company providing top-notch BPO and KPO services.
- Establishing an authentic and trustworthy brand presence on social media.
- Acquiring new leads to expand their business reach.
- Meeting KPIs focused on generating digital leads and boosting digital engagement (clicks, likes, comments, shares).
The Problem
Key-CMS faced the following obstacles:
- Lack of a unified digital strategy for global lead generation.
- Insufficient online presence and visibility to build trust among potential clients.
- Limited tools to analyze campaign performance and derive actionable insights.
- No streamlined platform to communicate their value proposition effectively.
The Objective
- Build a compelling brand image for Key-CMS on digital platforms.
- Develop strategies to generate high-quality leads and improve conversion rates.
- Equip Key-CMS with real-time data and analytics to optimize marketing efforts.
- Create a user-friendly and SEO-optimized website to attract and convert prospects.
The Solution
- Multiple Communication Channels:
We implemented a multi-pronged approach, focusing on Social Media, Website Development, SEO, and Content Creation.
Social Media:
- Designed a cohesive social media strategy for brand building.
- Launched lead-generation campaigns using targeted posts and ads.
- Created engaging content to increase reach and engagement.
Website Development:
- Built an SEO-friendly website with optimized landing pages.
- Integrated Call-to-Actions (CTAs) to capture potential leads.
SEO:
Conducted extensive keyword research to boost search engine visibility.
Implemented on-page and off-page SEO strategies to drive organic traffic.
Content Creation:
Developed blogs, articles, and case studies to educate prospects about Key-CMS’s services.
Shared success stories to build credibility and attract high-quality leads.
- Customized Solutions by Exlval:
- Provided an all-in-one analytics platform for tracking campaign performance.
- Offered real-time data to enable Key-CMS to make informed decisions quickly.
The Results
- Website Performance: Achieved over 12,000 views, with 4,000+ through content-driven efforts.
- Lead Generation: Delivered a remarkable 130% increase in leads.
- Conversion Rate: Achieved an excellent 43% conversion rate.
- Creative Insights: Tested multiple creatives, uncovering valuable audience preferences and enhancing future campaign effectiveness.