Khao Gully – Driving Footfall and Boosting Online Orders

client

Khao Gully – The Food Court (Guwahati)

01.

The Challenge

Khao Gully, a vibrant QSR known for its diverse menu offering multiple cuisines, faced a common challenge in the competitive food industry: how to attract more foot traffic to the outlet while boosting online orders. Additionally, they wanted to raise the average order value from delivery platforms like Zomato and Swiggy.

Understanding User Needs: We begin by conducting in-depth research, including user interviews, surveys, and competitor analysis. This helps us understand your audience's pain points, behaviors, and needs.

Persona Creation: Based on the research, we develop user personas that represent your target audience, ensuring the design aligns with their expectations and goals.

Customer Journey Mapping: We map out the entire user journey, from initial awareness to post-interaction, to ensure we address every touchpoint for a seamless experience.

Low-Fidelity Wireframes: Our team creates wireframes that outline the structure of each page or screen, focusing on layout and functionality without getting into visual details.

02.

The Solution

Our team developed a comprehensive strategy that combined creative content marketing, engaging social media tactics, and a robust performance marketing plan. Here’s how we approached it:

Social Media Revamp: We gave Khao Gully’s social media a complete makeover to reflect its fun, casual vibe. The content strategy was designed to focus on the joy of eating, featuring food in the spotlight, while positioning Khao Gully as a go-to spot for quick bites and casual dining.

Introduction of the ₹99 Combo Offers: To attract both dine-in and online customers, we introduced the concept of 99 Combos — a special deal where customers could enjoy a variety of cuisines at an affordable price. This offer was a game-changer, as it catered to budget-conscious customers while showcasing the wide range of dishes available at Khao Gully.

Building a Strong Social Narrative: We tapped into the power of meme culture, creating engaging and relatable content that resonated with food lovers. Our meme-based reels were centered around trending topics, food cravings, and FOMO (Fear of Missing Out). By injecting humor and relatability into the brand’s narrative, we were able to capture a younger, digitally-savvy audience.

Performance Marketing on Delivery Platforms: Alongside organic social content, we crafted a targeted performance marketing campaign aimed at increasing average order value (AOV) on platforms like Zomato and Swiggy. Our strategy included optimizing promotions, such as discounts on larger orders, combo upgrades, and exclusive online deals.

Data-Driven Insights: Through constant monitoring and data analytics, we optimized ad campaigns and promos, adjusting based on customer preferences and behavior. This allowed us to push for higher-value orders and create personalized offers that customers couldn’t resist.

03.

The Result

35% Increase in Footfall: With the ₹99 combos and engaging content drawing in more customers, Khao Gully saw a significant rise in foot traffic at the outlet, especially during peak hours.

50% Increase in Online Orders: Our performance marketing strategy successfully boosted the number of orders on Zomato and Swiggy, driving more visibility and online engagement.

15% Rise in Average Order Value: By optimizing offers and focusing on combos and larger orders, we were able to increase the AOV across delivery platforms.

Engagement Surge on Social Media: The meme-based reels and fun food-related content generated a 60% increase in social media engagement, translating into higher brand visibility and customer interaction.

04.

Conclusion

Through a blend of innovative social media strategies, targeted offers, and performance-driven marketing campaigns, Khao Gully achieved its goal of increasing both footfall and online orders. Our approach to building a strong digital narrative around the brand ensured that Khao Gully stood out in the crowded food space, driving growth and customer loyalty.