client
Retro Town Nightclub
01.
The Challenge
Retrotown, once a trending hotspot in Guwahati’s nightlife scene, faced significant challenges after multiple changes in management over its four-year existence. This led to inconsistent operations, with the club frequently shutting down and reopening, resulting in a loss of customer trust and brand relevance. Despite its past reputation for hosting celebrity DJ and musician nights, Retrotown struggled to draw in regular partygoers when our client, Mr. Rahul Khadka, took over the lease.
With expenses already exceeding Rs 7 lakh a month, the club needed to generate sales worth more than Rs 7 lakh from the very first month to break even. The challenge was to not only rebuild Retrotown’s brand but also establish it as a go-to nightlife destination for Guwahati’s party scene.
The Objective:
Our primary goal was to:
- Drive footfall to the club through both regular and event nights.
- Generate enough sales to exceed the Rs 7 lakh break-even point.
- Establish Retrotown as a top contender in Guwahati’s competitive nightlife.
02.
The Solution
We crafted a holistic, organic-focused marketing strategy that targeted both digital and offline engagement.
Our approach was to create buzz on event days by increasing social media engagement. We developed quirky, humorous, and interactive posts to build a sense of anticipation and involvement.
To elevate the engagement further, we launched interactive Instagram story campaigns. These featured highly relatable content, including polls, questions, and games, that drove conversation. Our team consistently engaged with respondents, leading to direct conversions from story interactions into club visitors.
03.
The Result
04.
Conclusion
By leveraging organic marketing techniques, interactive social media engagement, and targeted event promotions, we successfully revived Retrotown as one of Guwahati’s hottest nightclubs. The club saw rapid revenue growth, reaching Rs 20 lakh a month, while spending minimal amounts on paid ads. Retrotown is now firmly back on the map of Guwahati’s vibrant nightlife scene, attracting both regular partygoers and private event hosts.