Urban Mantra, one of the oldest and once most popular bars and lounges in Guwahati, had lost its edge as new competitors flooded the market. Known for live band performances and a happening vibe in its prime, the bar’s sales had taken a dramatic hit due to the emergence of newer, more modern clubs and lounges. With no exposure to digital marketing, their remaining sales came solely from the bar’s previous reputation.

FTV Guwahati, despite being a premium bar and lounge, struggled to generate significant revenue due to its location surrounded by other popular clubs and lounges such as House of Madira, Playboy, and Typically Indian. Before our involvement, FTV was generating just Rs 1-2 lakh in monthly revenue, far below its potential in a city with a thriving nightlife scene.

Khao Gully, a vibrant QSR known for its diverse menu offering multiple cuisines, faced a common challenge in the competitive food industry: how to attract more foot traffic to the outlet while boosting online orders. Additionally, they wanted to raise the average order value from delivery platforms like Zomato and Swiggy.

Retrotown, once a trending hotspot in Guwahati’s nightlife scene, faced significant challenges after multiple changes in management over its four-year existence.